SEO becomes a crucial part of increasing website traffic and brand awareness. we know 40% of website traffic comes from search queries. so SEO is important. Google's new algorithm changes can affect your page rankings. One of the biggest declarations about SEO changes to emerge from Google the Page Experience Update basically confirms user experience will become an SEO ranking signal at some point in 2021.mainly this update incorporates existing Google Search signals like mobile-Friendly, safe-browsing, HTTPS, and intrusive interstitial rules, site’s loading speed, interactivity, and visual stability.so These updates going to be a significant component that affects rankings.
According to Google:
The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction
Main Core Factors Of Page Experience Updates
- Loading(Largest Contentful Paint (LCP))
- Interactivity(First Input Delay (FID))
- Visual Stability(Cumulative Layout Shift (CLS))
- Mobile Friendly
- Safe Browsing
- HTTPS
- no intrusive interstitial
- Loading
Loading Means here to measure the loading speed that is page loads quickly once someone clicks on your web page. here uses google metrics Largest Contentful Paint (LCP) which is a core web vitals measures the largest content is visible. you should try to keep your page speed within 2.5 seconds
- Interactivity
Interactivity is the time the user engages with website page content. that is First Input Delay (FID) core web vitals tracks the time between when a user first interacts with your web page (click a link, tap on a button, etc.) .the website interacts within less than 100 milliseconds. To provide better user experiences websites should strive to have a First Input Delay of 100 milliseconds or less.
- Visual stability
Visual stability checks the stability of content in a website. Cumulative Layout Shift web vital is used for checking the visual stability. To provide a good user experience, pages should maintain a CLS of less than 0.1.so you make sure the CLS score is less than 0.1.
Mobile-Friendly
Safe browsing
- HTTPS
Check that your website is secure via HTTPS or the non-secure HTTP.
Check that your website is secure via HTTPS or the non-secure HTTP.
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